RE-IMAGINING AND RE-POSITIONING THE VALUE PROPOSITION TO ENHANCE COMPETITIVENESS AND SALES
ABOUT YOUR DEDICATED BUSINESS CONSULTANTS/COACHES
Prof. Rene T. Domingo, MS ME
Prof. Rene is an adjunct faculty member of the Asian Institute of Management. He finished his Master of Science in Management Engineering at Nagoya Institute of Technology (Japan), and Bachelor of Science in Industrial Engineering (magna cum laude) at the University of the Philippines.
His expertise cover Total Quality Management, Lean Management, Service Operations, Healthcare Management, and more. He served as a business consultant and trainer for major local and Asian firms in the manufacturing, construction, banking, healthcare and other service industries.
Julmar Grace U. Locsin, MAEd, ME
Grace is the owner of Surge Marketplace and is a freelancing thought-leader with at least 10 years of expertise in freelancing, online training, outsourcing, marketing, and entrepreneurship. She is one of the top 100 most influential women in LinkedIn in 2022 and is a self-made entrepreneur. She has a Masters in Education, recently finished her Masters in Entrepreneurship at Asian Institute of Management and is finishing her Doctorate in Education. She has served international and local business as a business consultant, trainer and resource speaker in the fields of digital marketing, and remote work.
COURSE OBJECTIVES
- Review and craft the company’s compelling value proposition or unique selling proposition and identify its positioning to boost competitiveness, sales and drive profits
- Use the re-imagined/re-positioned value proposition and positioning statements to develop a comprehensive marketing plan.
KEY DETAILS
Topic: RE-IMAGINING AND RE-POSITIONING THE VALUE PROPOSITION TO ENHANCE COMPETITIVENESS AND SALES
Deliverables: Competitive and Compelling Value Proposition and Marketing Plan
Participants – one company represented by a maximum of 3 officers
Number of Business Coaching Sessions: 3
Time per Coaching Session: 90 minutes
Time to Complete: 2 Weeks
Business Consultants/Coaches: Prof. Rene T. Domingo, Julmar Grace Locsin
Starting Date – January 2023
